ThermaTru Doors

Radio


Advantages
  • A personal medium
  • Broadly selective
  • Low CPM
  • Proximity to purchase
  • "Imagery transfer" or "theater of the mind effect"
Types of spots available
  • Liners & Billboards: 10 voiced during a show
  • :30 and :60 standard prerecorded
Buying Tips
  • Identify station format
  • Rank the stations by desired demographic
  • Spread your radio dollars over the top two to three stations as well as including smaller, lower costs stations that directly target your desired demographic
  • Do not put all your media dollars in one day part
  • GRPs are defined as 1 percent of the total population being measured
  • Refer to Therma-Tru policy guidelines for information to specifically increase or decrease reach and frequency values
    Note: In surveying the Fall 2002 radio trends, Arbitron indicates that the top five formats in national averages were (in order):
    • News/Talk/Information
    • Adult Contemporary (AC)
    • Contemporary Hits Radio (CHR)
    • Urban
    • Country
Top Radio Ownerships (by number of stations owned)
  • Clear Channel
  • Cumulus
  • Citadel
Rates and fees
  • Radio rates are always negotiable and usually quoted gross
Energy Star Partner
The Most Preferred Brand in the Business