THERMA-TRU SIMPLIFIES THE HOME REMODELING PROCESS
WITH NEW PRODUCTS AND SERVICES TO MAKE EXTERIOR UPGRADES EASIER
MAUMEE, OHIO (September 14, 2010) - The remodeling process can be overwhelming to homeowners, especially if they need to make high-impact upgrades with low-dollar budgets. Now, Therma-Tru simplifies the remodeling process for homeowners and professional remodelers alike, offering a variety of new products and services to help make exterior home upgrades easier and more affordable than ever.
Today's homeowners are focused less on high-end discretionary spending and more on exterior replacements and systems, as well as equipment upgrades and replacements, according to research by the Remodeling Futures Program at Harvard's Joint Center for Housing Studies. Spending on energy-related projects, such as improving insulation and replacing windows and entry doors, has also accounted for a larger share of remodeling expenditures in recent years, thanks in part to government stimulus programs and expanded tax credits. 1
One such program is the American Recovery and Reinvestment Act of 2009, where homeowners are eligible for a 30 percent tax credit on qualifying products used for energy-efficient home improvements made throughout 2010. Not only do Therma-Tru doors help meet today's remodeling needs, but most styles qualify for the up to $1,500 tax credit. More information is available at www.myenergytax.com.
"Even if a major home remodeling project is out of reach, homeowners will find that a few well-chosen exterior upgrades - from the type of entry door they select to the quality of the glass that is used - can make a big difference in their home's functionality, energy usage and curb appeal. Therma-Tru is committed to providing the products and services homeowners need to simplify the process and get the most impact for their dollar," said Shannon Sims, Channel Manager, Therma-Tru.
Door selection easier with "My Saved Doors"
Deciding which type of door to buy for a new home can be a time consuming process with the wide array of styles and choices available. Therma-Tru makes this process easier with "My Saved Doors," a new interactive tool that includes social media features to bring friends and family into the selection process. Consumers simply create a profile at www.thermatru.com/MySavedDoors, browse the online catalog to select doors they like and make side-by-side comparisons of various features. After saving their selected doors, users can print, download and share them with whoever they wish via e-mail, Facebook, Twitter and social networking websites. Friends and family can assist in the decision by ranking the chosen doors and making comments while comparing styles and features.
High style more affordable
For homeowners who want to create a dramatic home entrance without breaking the bank, Therma-Tru offers several options to meet two current design trends: 1) darker finishes throughout the home and 2) the growing popularity of Craftsman architecture.
To address the demand for darker finishes, Therma-Tru's Fiber-Classic® Mahogany Collection™ brings timeless style and a rich mahogany finish to the home starting at the front door. The Collection includes several styles perfect for homes with Craftsman, bungalow, Arts and Crafts, mission and cottage motifs, as well as Victorian and traditional architecture, among others. The doors offer the high style, rich look and warmth of mahogany hardwood, but at a value price compared with premium wood doors. Beyond traditional 6'8" height, the Collection is also available in an 8'0" height to complement the growing popularity of higher ceilings and grand entryways.
Another option to complement the clean, straightforward lines of Craftsman architecture is the Therma-Tru Smooth-Star® craftsman style door. It's both classic and modern, adding distinction to other craftsman design details throughout the home. Echoing the simplicity, understated and straightforward style found in bungalow homes of the early 1900s, the Smooth-Star craftsman style door provides homeowners with an affordable and architecturally beautiful option without sacrificing style.
Both the Fiber-Classic Mahogany Collection and Smooth-Star craftsman style doors are constructed of durable fiberglass, and will not rot, split or crack like wood doors or rust, dent or ding like steel doors. All Therma-Tru fiberglass doors offer up to four times the insulation of wood due to their polyurethane foam core. This essentially creates an energy-efficient barrier in the door, stabilizing the interior temperatures and therefore decreasing energy costs.
Personalize and brighten your home
Designed to add character and brighten up the entry, Maple Park™ (formerly Falling Water) glass features a gentle arch design embedded within a rectangular geometric pattern, adding both a fluid touch and a sense of balance to the entry. The style can be used to complement a variety of today's most popular home styles, including Craftsman architecture, among many others. Homeowners can choose from several options including full lites, half lites, ¾ lites, twin lites and center arch lites. All add drama to the exterior of the home, while increasing the amount of natural light to the interior. At the same time, homeowners can find comfort in the glass design's privacy rating of six (10 being the most obscure). Maple Park is featured in Fiber-Classic, Smooth-Star, Profiles® and Traditions entry doors.
Efficient glass selection easier with Low-E glass
Choosing the right glass also plays an important role in keeping a home as energy-efficient as possible. Now, the glass selection process is easier than ever as Therma-Tru makes energy-efficient Low-E glass standard on a large selection of clear glass applications. The company's Classic-Craft® fiberglass entry doors now feature Low-E glass as a standard feature on all non-decorative glass applications. In addition, Therma-Tru Fiber-Classic and Smooth-Star doors also feature Low-E glass as an available option in most non-decorative glass sizes.
Low-E glass is more energy efficient than standard clear glass. It helps keep warm air inside during the winter months and helps prevent cool air from escaping in the summer months. When used in a fiberglass door, Low-E glass can help homeowners achieve superior efficiency.
Meeting the highest energy standards
Beyond glass components of its doors, nearly all Therma-Tru fiberglass and steel entry door systems also meet the strictest new ENERGY STAR criteria that became effective this year for products in the Door, Window and Skylight category. To qualify, an entry door system, and its glazing, must meet specific minimum U-Value and Solar Heat Gain Coefficient requirements. It must also be tested and certified by the National Fenestration Rating Council® (NFRC). Even Therma-Tru decorative glass and doors without low-E glass qualify as ENERGY-STAR compliant, providing homeowners with entryways that match the style of their home while saving energy. For a list of Therma-Tru's ENERGY STAR-qualified products, visit www.thermatru.com/energystar.
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Therma-Tru Doors is the nation's leading manufacturer and most preferred brand of fiberglass and steel exterior door systems. Founded in 1962, Therma-Tru pioneered the fiberglass entry door industry, and today offers a complete portfolio of entry and patio door system solutions, including decorative glass doorlites, sidelites and transoms, and door components. Therma-Tru, headquartered in Maumee, Ohio, is part of leading consumer brands company Fortune Brands Inc. (NYSE: FO). For more information on Therma-Tru Doors, visit www.thermatru.com or call (800) 537-8827.
1Research Update, Joint Center for Housing Studies Remodeling Futures Program, Summer 2010, www.jchs.harvard.edu/remodelingfutures