ThermaTru Doors

MAKING IT EASY TO SELL DOORS


Maumee, OHIO, (October 11, 2011) - Remodelers looking for ways to help encourage entryway replacement projects for their customers can find the tools they need online at www.thermatru.com.

Therma-Tru's "Door Designer" program (located at www.thermatru.com/DoorDesigner/) allows remodelers to show homeowners how to visualize a house style that matches their own home with a new entryway. Homeowners can customize an on-screen entryway by "trying on" different door styles and glass packages, along with selecting various colors for the sample home's exterior, roof and façade. The on-screen application allows remodelers to show homeowners how a new entryway can significantly increase the curb appeal of their home.

The "My Saved Doors" tool from the experts at Therma-Tru (located at http://www.thermatru.com/MyThermaTru) allows homeowners to upload a photo of their existing home to a portfolio page on the site and then browse Therma-Tru's online product catalog to select doors they like. The tool allows people to save the doors they select and make side-by side comparisons to the features they like best while looking at the picture of their own home on the screen. Finally, homeowners can save and print out their final selections to share with family and friends via e-mail, Facebook, Twitter and several other social media sites.

Another tool that remodelers can offer homeowners is the Therma-Tru Picture Perfect™ Virtual Designer. This program provides homeowners with the opportunity to upload pictures of their own home and make changes by swapping in different door styles. Remodelers can order a personal copy of this tool at www.thermatru.com/orderPP and then make the tool available to their clients.

"Remodelers have many selling tools available to them at their fingertips including laptop computers, Ipads or BlackBerry® devices," says Shannon Sims, marketing communications manager for Therma-Tru. "During a project brainstorming session with homeowners it's quite impressive for a remodeler to pull up door replacement tools online so that their clients can select an attractive, energy-efficient fiberglass door that that is perfectly customized for their specific needs.

"Since 'seeing is believing' it's much more likely that a homeowner will commit to a door replacement project when they can truly see the difference a new door makes on a home. These online tools can really make a remodeler's life easier while helping close the sale."

To view the extensive collection of fiberglass entry doors and decorative glass packages available from Therma-Tru, visit www.thermatru.com. And, to see a selection of Fypon entrance trim pieces to accent a new entryway, visit www.fypon.com.

About Therma-Tru
Therma-Tru is the nation’s leading manufacturer and most preferred brand of fiberglass and steel exterior door systems. Founded in 1962, Therma-Tru pioneered the fiberglass entry door industry, and today offers a complete portfolio of entry and patio door system solutions, including decorative glass doorlites, sidelites and transoms, and door components. The company also offers low-maintenance Fypon urethane and PVC products. Headquartered in Maumee, Ohio, Therma-Tru is part of leading consumer brands company Fortune Brands Inc. (NYSE: FO). For more information, visit www.thermatru.com, www.fypon.com or call (800) 537-8827.

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