The Creator of Fiberglass Doors Focuses on Canada
MAUMEE, Ohio – November 28, 2012 – Therma-Tru, the pioneer of the fiberglass entry door category, and the most preferred manufacturer of exterior fiberglass doors in the United States, is increasing its sales and marketing efforts to support its commitment to the Canadian marketplace by promoting its full range of fiberglass product lines that are available to contractors and homeowners at dealer locations across Canada.
"We're excited to expand our sales and marketing efforts in the Canadian entry door market," said Brad Johnson, vice president marketing, Therma-Tru. "There is a growing demand from builders and renovation contractors in Canada who are seeking the beauty, performance and durability of fiberglass doors for their customers. Therma-Tru fiberglass entry systems provide the best combination of security, energy efficiency, performance, aesthetics and the best value overall in the long term, which we believe Canadian home owners and builders will appreciate."
Therma-Tru celebrates its 50th anniversary in 2012, which also marks the 30th year since the company revolutionized the door industry with the launch of Fiber-Classic®, the first fiberglass door in 1982. Today, fiberglass remains the most advanced material for entryways being able to provide homeowners with the beautiful appearance of wood doors as well as the strength of steel doors, without the compromises associated with either.
To support its commitment to the Canadian marketplace Therma-Tru has launched a multimedia awareness campaign targeting dealers, home builders, renovators, and contractors. The program includes print and on-line advertising, direct mail and the launch of its Canadian website at www.thermatru.ca. Therma-Tru plans to build on this Fall's promotional activity by continuing marketing initiatives and support into 2013 to further extend the reach of the Therma-Tru product line.
"We want to ensure Canadian homeowners, contractors and dealers fully understand the many important advantages of fiberglass over other entry system materials and that they now have greater choice when it comes to style and quality," said Johnson. "An attractive front door dramatically enhances the curb appeal of any home and can even increase its perceived value, so it's an investment you want to get right. When you choose a Therma-Tru door, you're choosing a brand you can trust."
Therma-Tru's full range of front entry systems and patio doors are now available in Canada, including its Classic-Craft® line of premium entryways developed with Therma-Tru's AccuGrain® technology for an authentic wood grain look. Classic-Craft's five stylish collections include authentic details, as well as an exclusive array of decorative glass that can be customized to enhance any home's style and transform its entryway from ordinary to exceptional.
For details on all Therma-Tru product lines visit www.thermatru.ca and try the Build Your Door feature to experience the beautiful combinations of door styles, glass inserts, colours and finishes that Therma-Tru offers today.
Therma-Tru is the leading manufacturer and most preferred brand of entryway doors in the United States. Founded in 1962, Therma-Tru pioneered the fiberglass entry door industry, and today offers a complete portfolio of entry and patio door system solutions, including decorative glass doorlites, sidelites and transoms, and door components. The company also offers low-maintenance Fypon® urethane and PVC products. Headquartered in Maumee, Ohio, Therma-Tru is part of Fortune Brands Home & Security. For more information visit: www.thermatru.ca.