THERMA-TRU OFFERS SOLUTIONS TO HELP BUILDERS STAND OUT
FROM THE COMPETITION
Builder Resource Center Showcases the "Tru" Benefits of Therma-Tru
Products and Services
MAUMEE, OH (January 11, 2006) – Builders have already made Therma-Tru® Doors the most preferred brand of entry doors, and now the entry system leader is providing information for builders that can help grow their businesses.
Therma-Tru will have an area in its booth at the 2006 International Builders'Show dedicated to its new Builder Resource Center, which provides builders with tools to help them grow their business and upgrade sales. The Builder Resource Center by Therma-Tru supports builders with quality products and highly effective selling materials to help them sell homes they build faster and more efficiently, including:
- Custom Brochures – Therma-Tru can create a customized brochure for builders, which presents only the doors they offer, including upgrades.
- National Home Valuation Study – Conducted by an independent research organization, TNS; the study proves that upgrading from a standard six-panel door to an enhanced entryway, can increase a home's perceived value by up to six percent or $24,800.
- More Profit Per Home – Want to learn more about consumers'perceptions on fiberglass doors, styles and how they feel about their homes, stop by the Therma-Tru Builder Resource Center and talk with a Therma-Tru representative.
- Tru-Tools for Building Profits – A builder reference notebook that provides core information on Therma-Tru marketing programs and products. The information and knowledge can lead to increased sales, greater conversions and enhanced partnerships with dealers. Contact your local dealer or Therma-Tru representative for more information.
"We offer more than just a beautiful door," said Greg Gurley, Vice President & General Manager of the Wholesale Distribution Business, Therma-Tru Doors. "We have always worked closely with builders to help them increase value, improve performance and reduce callbacks by converting to fiberglass door systems. Now, we have developed highly effective selling tools that offer the latest insight to consumers, ongoing education and product displays to enhance their businesses."
Therma-Tru Doors provides the product installation and service information builders need to do the job right. For more information on Therma-Tru Doors, visit www.thermatru.com or call 1-800-THERMATRU (1-800-843-7628) to request more information.
About Therma-Tru Doors
Therma-Tru Doors manufactures the most preferred brand of fiberglass and steel exterior door systems. Founded in 1962, Therma-Tru pioneered the fiberglass entry door industry, and today offers a complete portfolio of entry and patio door system solutions, including decorative glass doorlites, sidelites and transoms, and door components. For more information on Therma-Tru Doors, visit www.thermatru.com or call (800)537-8827.
CONTACT: Therma-Tru, Sara Theis, 419-891-7400 ext. 7426.