OPENING THE DOORS TO MORE CUSTOMERS
Therma-Tru® Doors Gives Contractors the Tools They Need to Get the Job Done
MAUMEE, OHIO (October 19, 2006) ― At the 2006 Remodeling Show in Chicago this week,
Therma-Tru Doors is unveiling new tools for general remodeling contractors and specialty
dealer/replacement contractors at its booth, #614. The booth will feature a Remodeler
Resource Center that offers information for contractors in the marketplace and introduces
attendees to a new interactive in-home demo kit for entry door products.
“A lot of research and testing went into the development of these tools and programs
for our customers,” says Shannon Sims, senior marketing specialist for Therma-Tru
Doors. “We’ve listened to what our customers need to close the sale with their clients
and we’re looking forward to offering them the tools, products and resources to
do their job better.”
In-home Demo Kit
Making its debut at the Remodeling Show, the In-home Demo Kit from Therma-Tru is
designed to assist contractors in helping their clients throughout the selection
process. The In-home Demo Kit is developed based on field research conducted by
Therma-Tru, and a prototype of the kit has been tested with distributors and dealers
in target markets. Not only is the Demo Kit interactive, it is also portable, allowing
contractors to take it with them to the job site.
The Demo Kit houses stain chips, glass and hardware finish samples, a countertop
display of the Classic-Craft® Mahogany door, a section of each of Therma-Tru’s fiberglass
door lines and supporting literature including the results from Therma-Tru’s National
Home Valuation Study, which found that an enhanced entryway can add as much as $24,000
to a home’s perceived value.
“It was very important to us to develop these programs and tools for our customers,”
says Sims. “We want to further entrench Therma-Tru’s reputation as a reliable resource
and partner for their businesses.”
Remodeler Resource Center The Remodeler Resource Center will highlight four new
programs from Therma-Tru and the tools available to contractors to help them grow
their business. The Center includes:
- Tru-Defense™ Components Display
Tru-Defense is the ultimate patio door system for performance and style.
Now, homeowners and remodelers have a solution to damaging weather and harsh
conditions with the new Tru-Defense line of FiberClassic® and Smooth-Star® Hinged
Patio Door Systems. The doors have an air, water and structural performance
rating of DP-40 or higher, and are independently tested and certified. All the components in the
new Tru-Defense systems maximize the seal between the door and the frame, virtually
eliminating air and water infiltration.
- New Remodeler Marketing Tools
Therma-Tru will introduce a 16-page Remodeler Resource Guide free of charge
to customers. The Remodeler Resource Guide features the key marketing and sales
tools available to the contractor. The guide is organized into sections important
to a remodeler’s business such as product information, custom brochures, advertising
support and valuable business solutions.
- FinishRight™ Technology
Therma-Tru recently announced the launch of FinishRight™ technology for its
most popular Classic-Craft® and Fiber-Classic® entry door product lines. The
FinishRight process provides added value to customers by pre-staining and pre-hanging
doors at a Therma-Tru facility, offering a high-quality, complete door system
that delivers consistent color and finish with durable performance backed by
a five-year satisfaction warranty, in addition to the door system’s lifetime
warranty. FinishRight will meet the growing demand from dealers, remodelers
and homeowners for a pre-stained door system that is ready to install. The Remodeler
Resource Center display area will showcase the advantages of the FinishRight
technology and sample chips of the five stain colors ― Mahogany, Walnut, Cherry,
Medium Oak and English Walnut.
- Booth Promotion
Finally, at the Remodeler Resource Center visitors will have the opportunity
to enter “The #1 Door Company Puts You First” sweepstakes for a chance to win
a set of industry-leading power tools and a tool box valued at over $5,000.
The drawing will be held at the close of the show and the winner will be announced.
About Therma-TruTherma-Tru Doors is the nation’s leading manufacturer and most preferred brand of
fiberglass and steel exterior door systems. Founded in 1962, Therma-Tru pioneered
the fiberglass entry door industry, and today offers a complete portfolio of entry
and patio door system solutions, including decorative glass doorlites, sidelites
and transoms, and door components. Therma-Tru, headquartered in Maumee, OH, is part
of leading consumer brands company Fortune Brands, Inc. (NYSE: FO). For more information
on Therma-Tru Doors, visit www.thermatru.com or call (800)537-8827.
CONTACT: Therma-Tru, Sara Theis, 419-891-7400 ext. 7426.